Intel wanted a campaign to reach first-time PC buyers and educate them on the difference between a PC and a tablet. The goal was to alter the market’s preference from buying a tablet to a PC.
BCD came up with a campaign that focused on schools and the benefits of computers in terms of productivity for students and how it’ll benefit them in their education. The solution was to have a mobile store go to various schools and educational institutions and showcase the benefits of a PC to a student. Together with the school, content partners, and retailers, BCD came up with promos to increase the urgency to buy and drive sales.
In just 3 months and 5 locations, the campaign was able to generate