BMW was facing strong competition within its niche as the introduction of new class lines and lowered prices by its competitors. BCD was initially tasked to come-up with a financing campaign that would help address this.
BCD stepped in and rolled out the BMW Zero Payment Plan, which offered zero cash-out for 18 months and no interest rates for monthly amortizations.
The campaign led to a
SALES INCREASE OF PHP180+ MILLION
from the previous year and an increase in showroom inquiries especially among high-interest models. Ultimately, BMW was able to regain leadership in the Premium Automotive Segment by the 4th Quarter of 2010.